Industry resources and special topics

Career progress does not just happen by it self. Luck surely helps but taking ownership of your career development is strongly recommended. Given the dynamic nature of marketing, communications and sales environments, a constant process of updating your knowledge, skills and network is necessary:

Here are some suggestions and links you might find helpful:

	Informal Education Enyclopedia [e]
	This site provides a good definition and history on the Learning Organization
	Know How Systems [d]
	This site provides software to structure the learning organization process (in German Vernetztes Denken)
	Advertising World [e]
	Marketing Communications Directory from the department of advertising at the university of Texas at Austin.
	BrandChannel [e]
	Lively debate, informed analysis, career insights, and industry research on the subject of brands and branding.
	Branding Asia [e]
	Articles, research, analysis, reviews & surveys on marketing & brand strategy in Asia.
	BuildingBrands [e]
	Focused on brands, branding, marketing and communications. It has been set up by a small team of marketing professionals (including senior client and advertising agency people) as a way of sharing many years of experience in building brands that build business.
	ClickZ Network [e]
	The ClickZ Network claims to be the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. Their mission: to help interactive marketers do their jobs better.
	European Monitoring Centre on Change [e]
	The European Monitoring Centre on Change (EMCC) is a place for exchanging practice, information and ideas on the management and anticipation of change.
	Executive Planet [e]
	This site provides helpful tips and insight on cultural issues to consider when doing business in other countries. Coverage includes discussion of how to make deals, business dress, public behavior and many more tips.
	Faith Popcorn [e]
	Faith Popcorn, best-selling author of Clicking and the Popcorn Report, is recognized as a trend expert and she has identified such societal concepts as “Cocooning”, “Cashing Out”, “Anchoring” and “Pleasure Revenge”
	GrocerToday [e]
	Industry news on the food market, with focus on the UK market.
	Guerilla Marketing [e]
	This is the official website of Jay Conrad Levinson, the individual who first wrote about guerilla marketing. Like guerilla marketing itself, this is a low budget / no thrills website.
	Guerilla Marketing Portal [d]
	This German Portal provides dozens of examples, tips and articles on guerilla marketing.
	Guerilla Marketing: Kimberly Stanséll's Boostrappin’ Website [e]
	Kimberly Stanséll's website contains practical ‘how-to’ advice on how to make the most of your budget.
	Harvard Business School – Globalization [e]
	The Harvard Business School website offers a subsection dedicated to globalization. There are a number of articles dedicated to globalization and how marketing is impacted by this trend. A free news letter is also available.
	Hoovers Business Information [e]
	Hoover's Online puts unbiased business information and analysis at your fingertips. A lot of information is available free, put premium content upgrades are available.
	Institute for the study of business markets [e]
	Network of researchers, educators and practitioners in business-to business marketing in companies and universities around the world
	Le site de la Grande Conso /LSA [f]
	Relevant news and articles on fast moving consumer goods with focus on the French market.
	MarketingProfs [e]
	Provides both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary.
	Reveries [e]
	Primary audience is marketing people at consumer goods and services companies. Blends marketing ideas and case studies with celebrity-style personal interviews, think pieces and marketing art.
	Society of Competitive Intelligence Professionals [e]
	In conducting marketing research and analysis, often one of the toughest things to do is gather new information that will lead to competitive advantage. The Society of Competitive Intelligence offers loads of free articles on how to best gather information and conduct analysis.
	Strategic Planning Society [e]
	The Strategic Planning Society (SPS) fosters and promotes research and best practice in strategic thought and action.
	Technology Marketing [e]
	Focuses on the marketing, branding, and advertising of technology and new media.
	toutsurlacom.com [f]
	Portail de la communication et des medias
	TrendWatching [e]
	Scans the world for the most promising consumer/marketing trends and related business ideas. Their monthly, free newsletter attracts over 28’000 senior professionals from more than 80 countries