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Recommended reading list
Magazines, newsletters
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Magazines, newsletters

Career progress does not just happen by it self. Luck surely helps but taking ownership of your career development is strongly recommended. Given the dynamic nature of marketing, communications and sales environments, a constant process of updating your knowledge, skills and network is necessary:

  • Keep abreast of new developments and trends
  • Work on the skills that will help you grow
  • Make a point of networking to create and maintain relevant contacts. Your career network should include friends, current and former colleagues, industry contacts, consultants, teachers and classmates.
  • Attend conferences, join professional bodies (for both the content and the people you meet)
  • Here are some suggestions and links you might find helpful:

     
    Adage.com [e]
      The online version of the 73 year old Advertising Age publication by the Crain Communications group. The website contains many articles on branding as well as general advertising.
       
    The Learning Organization – An International Journal [e]
      This journal aims to provide debates, developments and new approaches, in order to gain a broader understanding into the concept of the learning organization Please note that a subscription is necessary to read this journal
       
    Artifice [e]
      The internet journal of Strategy and Planning
       
    CIO Insight Magazine [e]
      This magazine provides articles about the cutting-edge strategies, management techniques and technology perspectives needed to succeed in the digital economy.
       
    Industrial Marketing Management [e]
      The international journal of marketing for industrial and high-tech firms.
       
    International Journal of Advertising [e]
      The world’s leading review of advertising knowledge is a unique source of authoritative analysis and international coverage of all aspects of advertising and marketing, from both the academic and practitioner perspectives. Please note that a subscription is necessary to read this journal.
       
    International Marketing Review [e]
      The International Marketing Review provides a platform for contemporary ideas in international marketing, the thinking, theory and practice. Please note that a subscription is necessary to read this journal.
       
    Journal of Customer Behaviour [e]
      Designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour
       
    Journal of Marketing [e]
      The Journal of Marketing, established in 1936, is positioned as a premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
       
    com.in [f]
      Le magazine de la communication et des médias
    Créé voici six ans, ce mensuel a été repositionné en février 2004 afin de devenir un titre de référence pour les professionnels et tous ceux qui s'intéressent à la communication en Suisse romande.
       
    Journal of Marketing Communications [e]
      Devoted to publishing research papers and information concerning all aspects of marketing communications and promotion management.
       
    Journal of Marketing Management [e]
      The journal of the Academy of marketing is concerned all aspects of the marketing mix and is intended to provide a forum for the exchange of the latest ideas and best practice in the field of marketing as a whole.
       
    Guerilla Marketing [e]
      The official website of Jay Conrad Levinson, the author of the guerilla marketing series, offers a bi-weekly newsletter.
       
    KMWorld Magazine [e]
      KMWorld is the leading information provider serving the Knowledge Management market. A free trial subscription is available.
       
    Marketing Experiments [e]
      The site's main feature is a subscription service allowing access to extensively researched studies on the effectiveness of various Internet marketing and advertising techniques. However, they do offer a useful FREE monthly newsletter that summarizes results of these studies.
       
    Marketing Management [e]
      Published six times a year, Marketing Management sheds light on hot topics—like brand management, CRM, product innovation, ROI, marketing effectiveness, and B2B—to help managers keep pace with this rapidly changing field.
       
    MartinLindstrom.com [e]
      The eponymous website of the recognized branding expert contains hundreds of small articles on branding. A free newsletter is also available.
       
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