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Recommended reading list
Career progress does not just happen by it self. Luck surely helps but taking ownership of your career development is strongly recommended. Given the dynamic nature of marketing, communications and sales environments, a constant process of updating your knowledge, skills and network is necessary:
Keep abreast of new developments and trends
Work on the skills that will help you grow
Make a point of networking to create and maintain relevant contacts. Your career network should include friends, current and former colleagues, industry contacts, consultants, teachers and classmates.
Attend conferences, join professional bodies (for both the content and the people you meet)
Here are some suggestions and links you might find helpful:
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About Distribution Channels: The Channel Advantage by Lawrence G. Friedman [e]
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The Channel Advantage deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. |
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About Distribution Channels: The Manager's Guide to Distribution Channels [e]
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by Linda Gorchels, Edward J. Marien, Chuck West
In today's every-penny-counts, globally competitive business arena, effective management of distribution channels is vital to a firm's competitive success. The Manager's Guide to Distribution Channels examines how today's most innovative corporations are literally rewriting the rules for channel management and redesigning their distribution strategies to take full advantage of ongoing technological and operational innovations. |
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About Distribution Channels: Managing Channels of Distribution [e]
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by Kenneth Rolnicki
It's an easy, quick read and sticks to all the pertinent information without adding unnecessary complexities. The author speaks from experience of the ins and outs of designing and managing the channel. He is able to cover strategy, tactics and theory as well as get down to the nitty gritty personal relationships and politics of being a "channel master". |
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Books: Marketing Power [e]
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Recommended reading list from the American Marketing Association and search by topic: advertising, B2B marketing, consumer marketing, CRM/direct marketing, internet marketing, marketing research, promotion, public relations, general business. |
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Books: Global Marketing Strategies [e]
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by Jean-Pierre Jeannet (Author), H. David Hennessey (Author)
Global Marketing Strategies earns high praise for its up-to-date coverage of the field. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization. |
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Articles: McKinsey quarterly [e]
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Latest thinking on business strategy and management. Articles on marketing deal with topics like: channel management, digital marketing, markets & competitors, organisation, pricing, strategy. |
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Articles: Harvard Business Online [e]
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The website of Harvard Business school publishing. Insights and best practices of business thinkers and leaders from around the world. Wide range of articles on the different aspects of marketing, sales management and communication. |
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Articles: American Marketing Association [e]
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Articles sourced from a wide range of leading magazines and business publications. Thousands of reports from over 350 research providers. |
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